An 8 city tour to show the US how we Rumple, rallying bartenders in sensory experiential celebrations.

ROLE:

Experience Design & Production
Art Direction & Fabrication
Brand Strategy

The process

With my team at The Workshop, we devised a compelling experience to celebrate Rumple Minze across the US in 8 major markets. We ideated four unique activations to facilitate moments of curiosity, bold risk taking, and unbridled fun:

Hunting cabin escape room
A custom fabricated a pop up escape room, dressed to mirror a classic American hunting lodge, where guests had to solve a riddle in teams of four to find a hidden bottle of Rumple Minze, pour shots, and capture the moment with a tablet photo booth.

Snowglobe photo booth
We brought guests into an icy snow globe, reminiscent of the minty liqueur itself, where they could gear up with props and enter an air conditioned snow globe for a photo moment.

Rumple Wrestling
Inspired by the iconic winter animal that is synonymous with Rumple Minze, guests could don inflatable polar bear suits and wrestle for victory.

Guitar Hero moment
Guests could put their rockstar hat on with an old fashioned game of Guitar Hero, rocking out during the event in a retro scenic game room.

Beautifully crafted branded woodwork created a world inspired by Germany’s Black Forest, luring guests into a mysterious and minty wooded landscape. Branded swag surprised and delighted throughout the evening, and custom made shot trays elevated the drinking experience.