Mission: Devise a compelling experience to celebrate Rumple Minze by curating a series of inspiring, aspirational and socially infectious activations that showcase the brand’s heritage to garner earned media, social and digital content and conversation. We activated across 8 different cities throughout the US heartland over 3 weeks.
The tour featured a branded bar with signature cocktails, and 4 main activations: a log cabin escape room with a HYPNO gif booth, a snow globe costume photo moment, retro garage style Guitar Hero, and the Rumple Zone polar bear wrestling ring.
Responsibilities: Production // Event & Project Management // Experiential Direction // Art Direction // Ideation // Branded Events
Featured photos by TC Worley (Minneapolis), Jim Graham (Graham Studios Philadelphia), & Chris Sullivan (CRS Photography Chicago)