Futurist/Designer/Optimist Tigerlily Frey Lin
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Kombrewcha

Creative Strategy - Experiential Production

 
 

A hard kombucha bar and playful mixology experience to surprise and delight in New York.

ROLE:

Experience Design & Production
Brand Strategy & Design

 
 
 

The process

We were asked to deliver a special experience for consumers to elevate the mind, body, and spirit through an energetic evening with Kombrewcha and various partnered wellness vendors and curious New Yorkers.

Colorful, bold color blocking and patterns made the Kombrewcha bar the centerpiece of the event, while bartenders crafted unexpected kombucha based cocktails for a health centric crowd. A tablet gif photo booth drove energy up, giving guests a playful arena for capturing organic, user generated branded content.