Accelerating human consciousness to heal society and ecology, together.

ROLE:

Brand Identity & Design
Fundraising Strategy

The process

I designed a light, approachable brand for HOME, a grassroots movement collective. The collective hopes to acquire and repatriate land back to the Hawaiian Kingdom, reclaiming heritage, resource, and respect for the Hawaiian people. A mixed team of non Hawaiian natives and native elders, the team plans to create regenerative agriculture and water protection programs to blueprint and proliferate across the islands.

The acronym HOME stands for Healing Our Mother Earth, and is a song to our planet and her natural wonder - the cycle of creation and destruction that rage on these volcanic islands.

Light and approachable, the goal of this design was to stay humble, as this movement is not a commodity or product, or another tool of exploitation of the Hawaiian land. Rather, it is purely a gift, to return to a relationship of reciprocity and love.